Technical guides for connecting marketing tools — REST APIs, webhooks, event streams, and data pipeline integrations for the marketing stack.
Ahead of Dreamforce, Salesforce has already shipped the architecture: Headless 360, two MCP servers, and a facade-tool pattern that quietly solves the …
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Marketo's SOAP API is past its stated end date and access_token query-parameter auth is days from its own. The slip history is why your integration is still on …
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A developer's guide to Databricks CustomerLake — Unity Catalog governance, agentic identity resolution, segment activation APIs, and what changes when the CDP …
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How to query the GA4 Data API programmatically — dimensions, metrics, date ranges, filters, pivot reports, and how to build reliable analytics exports from GA4 …
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A developer's guide to Segment — source setup, event taxonomy design, Protocols for schema enforcement, Functions for custom destinations, and the operational …
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How to implement Stripe webhooks for MarTech use cases — signature verification, idempotent event handling, connecting payment events to your CRM and marketing …
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Salesforce API integration from a developer perspective — authentication, SOQL queries, Bulk API for large data volumes, APEX triggers, and the patterns that …
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HubSpot's API from a developer who has integrated it multiple times — authentication, rate limits, the object model, webhooks, and what to avoid.
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Segment event tracking from someone who has done it wrong. Taxonomy design, anonymous-to-identified transitions, testing, and fixing a schema that's already a …
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