Our Mission
Developing Programmers exists for the developers who build, maintain, and integrate marketing technology. The MarTech stack has become one of the most complex engineering environments in modern software — hundreds of platforms, APIs, event streams, and data pipelines all needing to work together. We write the technical documentation that doesn’t exist anywhere else.
What We Cover
MarTech Tools — Honest technical assessments of CRMs, CDPs, email platforms, analytics tools, and ad tech. Not marketing copy — actual implementation notes.
Integrations & APIs — Step-by-step guides for connecting marketing platforms. REST APIs, webhooks, event schemas, and the gotchas that only show up at 2am in production.
Analytics — Implementation guides for GA4, Segment, Mixpanel, and building attribution models that actually reflect reality.
Automation — Developer-level documentation for HubSpot, Marketo, Klaviyo, and building automated workflows that don’t break when the marketing team changes the campaign.
Developer Guides — Tag management, tracking architecture, SDK implementation, and everything a developer needs to own the technical layer of a marketing stack.
Our Editors
- Chris Mercer — Lead editor, MarTech integration and API architecture
- Dana Whitfield — Contributing editor, analytics implementation and attribution
- Marcus Webb — Contributing editor, marketing automation and developer workflows