Webhook Best Practices for Marketing Automation Integrations
Build webhook handlers that survive production — async processing, HMAC validation, idempotency, retry behavior across platforms, dead letter queues, and …
Read more →Developing Programmers
Developer guides for the modern marketing technology stack
Latest Articles
MarTech Data Pipelines: Architecture Patterns That Actually Scale
The three main MarTech data pipeline patterns, when a CDP is the right answer, identity resolution in depth, consent implications, and a framework for choosing …
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HubSpot API Integration: A Developer's Getting Started Guide
HubSpot's API from a developer who has integrated it multiple times — authentication, rate limits, the object model, webhooks, and what to avoid.
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GA4 Custom Events: A Developer Implementation Guide
GA4 custom events for developers who need production-grade implementations — gtag vs GTM, parameter limits, e-commerce events, consent mode, and DebugView.
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Implementing Event Tracking with Segment: What the Docs Don't Cover
Segment event tracking from someone who has done it wrong. Taxonomy design, anonymous-to-identified transitions, testing, and fixing a schema that's already a …
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What Is a MarTech Stack? A Developer's Honest Guide
The real architecture behind a MarTech stack — four layers, identity resolution, integration complexity, and how to evaluate whether a tool belongs.
Read more →Integrations & APIs
HubSpot API Integration: A Developer's Getting Started Guide
HubSpot's API from a developer who has integrated it multiple times — authentication, rate limits, the object model, webhooks, and what to avoid.
Read more →Implementing Event Tracking with Segment: What the Docs Don't Cover
Segment event tracking from someone who has done it wrong. Taxonomy design, anonymous-to-identified transitions, testing, and fixing a schema that's already a …
Read more →Marketing Analytics
GA4 Custom Events: A Developer Implementation Guide
GA4 custom events for developers who need production-grade implementations — gtag vs GTM, parameter limits, e-commerce events, consent mode, and DebugView.
Read more →Marketing Automation
Webhook Best Practices for Marketing Automation Integrations
Build webhook handlers that survive production — async processing, HMAC validation, idempotency, retry behavior across platforms, dead letter queues, and …
Read more →Developer Guides
MarTech Data Pipelines: Architecture Patterns That Actually Scale
The three main MarTech data pipeline patterns, when a CDP is the right answer, identity resolution in depth, consent implications, and a framework for choosing …
Read more →What Is a MarTech Stack? A Developer's Honest Guide
The real architecture behind a MarTech stack — four layers, identity resolution, integration complexity, and how to evaluate whether a tool belongs.
Read more →