Developer guides for the modern marketing technology stack
How to load test the MarTech pipeline behind an ecommerce peak: webhook timeouts and retries, queue visibility, duplicate delivery, and vendor rate limits, with …
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Twelve states now require honoring universal opt-out signals, and regulators are fining implementation failures. Here's what that means at the code level.
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The two CDPs bill on different units and store your data differently. Here's how that plays out in cost, architecture and migration effort for engineering …
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Topics, Protected Audience and Attribution Reporting are being removed from Chrome. Here's what survives, what breaks silently, and how to unwind the code.
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Meta's hosted ads MCP server removes the integration layer you used to write by hand. Here's what the 29 tools actually cover, and where the work moved to.
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Re-running our five agent-readiness criteria against what actually shipped: Salesforce's two MCP servers, WordPress's Abilities API, and Adobe moving the other …
Read more →The two CDPs bill on different units and store your data differently. Here's how that plays out in cost, architecture and migration effort for engineering …
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The case for a golden path for MarTech integrations — and what 518 platform practitioners say about why most internal platforms fail to prove they worked.
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How to evaluate CDP options as a developer — architecture fit, identity resolution quality, destination ecosystem, SDKs, data governance capabilities, and the …
Read more →Meta's hosted ads MCP server removes the integration layer you used to write by hand. Here's what the 29 tools actually cover, and where the work moved to.
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Ahead of Dreamforce, Salesforce has already shipped the architecture: Headless 360, two MCP servers, and a facade-tool pattern that quietly solves the …
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Marketo's SOAP API is past its stated end date and access_token query-parameter auth is days from its own. The slip history is why your integration is still on …
Read more →Topics, Protected Audience and Attribution Reporting are being removed from Chrome. Here's what survives, what breaks silently, and how to unwind the code.
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Mixpanel vs. Amplitude compared from a developer perspective — SDK quality, data model differences, query capabilities, integration APIs, and which use cases …
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How to set up BigQuery as the central analytics layer for marketing data — schema design, GA4 data export, cost optimization, dbt transformation patterns, and …
Read more →How to load test the MarTech pipeline behind an ecommerce peak: webhook timeouts and retries, queue visibility, duplicate delivery, and vendor rate limits, with …
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Architecture patterns for MarTech pipelines where AI agents have write access — permission scoping, audit trails, idempotency, rollback, and the governance …
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How to test marketing automation systems — unit testing event handlers, integration testing webhook pipelines, end-to-end testing email sequences, and building …
Read more →Twelve states now require honoring universal opt-out signals, and regulators are fining implementation failures. Here's what that means at the code level.
Read more →Re-running our five agent-readiness criteria against what actually shipped: Salesforce's two MCP servers, WordPress's Abilities API, and Adobe moving the other …
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A developer's grading rubric for agent-ready MarTech APIs: docs quality, granular auth, structured responses, MCP support, and rate-limit signaling that agents …
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